Financial Advisor/Nationally Recognized Elder Care Authority

My name is Harold Lustig, Founder and CEO of Estate and Elder Planning Associates, I help veterans, seniors, their families and Baby Boomers prepare for and maintain a financially secure retirement.

When my father was 78 he came to me and said that he had outlived his assets. My parents were living in Baltimore, I was in San Francisco and my brother was raising his family in Chicago. We were blindsided! Every time we asked how things were going, the answer was Fine! “Don’t worry, it’s OK, everything is FINE.”

Obviously, it was not FINE. I changed my practice to do retirement planning. Six years later, my mother was terribly sick. Already broke, they did not know what to do. Had I known then what I know now about Medicaid/Medi-Cal, veteran’s benefits and elder care planning, they would have had a better end of life experience.

I understand the fears of dealing with elder care issues. I wrote Naked in the Nursing Home to help you plan ahead to avoid the crisis my family and so many others have endured.

I am a Chartered Life Underwriter and Chartered Financial Consultant, licensed to sell insurance products in CA. I have been in the financial services field for more than 32 years.

“I heard Harold speak at a recent program, and he made the concept of financial planning so easy to understand. Thanks Harold!


Jim Carrillo
2011-12 President Northern CA National Speakers Association